You may have heard the buzz about gaining a competitive advantage by understanding the neuroscience of selling, but what does that really mean? Would it shock you to learn that 95 percent of all thoughts, emotions, and learning occur before we are even aware of it? This is why Neuroscience has emerged as a powerful tool in sales and marketing.

Read how understanding the neuroscience behind your customer's decision-making process can help you increase the propensity for success.

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