eLearning Benefits the Individual, Team and Company


Often in sales, training takes place primarily during the on-boarding process. However, in an industry where the product, delivery, technology and process are always changing, companies must find ways to provide continuous training - conveniently and inexpensively.
Combined this need with an evolving workforce of Millennials who have grown up and been educated in the technology age, whose attention spans are rapidly decreasing, and who respond best to microlearning concepts. What you are left with is a situation where eLearning is not only preferred, but is quite simply the best solution.
This method of training helps build individual talent and increase company capital without breaking the bank. eLearning allows companies to provide training to sales teams through the use of mobile technology, making it possible for individuals to access training anytime, anywhere. Role playing, troubleshooting and engaging the sales rep has never been so easy, or effective.
Companies agree that eLearning is a much more effective means of training. According to a 2016 studyconducted by the Training Industry, Inc., 74 % of the 235 companies surveyed agreed that sales eLearning is a highly effective training tool. The survey results also showed:
  • 71% of respondents agreed that costs savings are a benefit of using sales eLearning.
  • 69% of respondents agreed that sales eLearning is aligned with their sales process at their companies.
  • 47% said employees prefer eLearning over face-to-face training.
In traditional classroom settings, all employees are subjected to the same lessons. However, what eLearning has addressed the most over the years is the fact that sales training can never be a one-size fits all approach. Training experts understand that eLearning provides the ability to tailor each mobile-learning platform to meet an individual’s needs. This means giving the tools to employees to get help whenever they need it and on specific topics they need enriched to achieve their goals. One of those microlearning tools proving to be successful is bite-size content delivery.
As our dependence on technology increases, our attention spans decrease. Adult attention spans are less than that of a goldfish these days. This means engaging employees with long drawn out training sessions is less and less effective. However, through eLearning, the information and lessons can be divided into five-minute segments, power points and videos that will allow employees and coaches to constantly take part in positive self-development. As the experts at Matrix Achievement put it, “Snackable learning delivered through the latest technology is the training method of the future.”
On the basis of cost alone, studies have shown that eLearning saves companies between 50-70% in training expenses when compared to traditional seminar style training. eLearning offers a variety of benefits that go beyond costs and saving classroom time, including:
  • Real-time access
  • Individualized learning capabilities
  • Increased retention and engagement
  • Quick access to resources and guides
  • Provides an avenue for employees to grow, adapt and change
  • Improves company reputation because employees want to work in a place where they can grow
As technology has evolved, so had this training method, starting with higher education learning in the 1960s, to a billion-dollar industry. According to a recent market study, the global eLearning industry is poised to grow by approximately 7.2% over the next decade, and is expected to reach $325 billion by 2025.
In just 27 minutes, Matrix Achievement can help you evaluate your unique challenges and identify ways that eLearning can help your sales team overcome these obstacles. Request a demo here.
Concepts Defined:
eLearning – the delivery of training or education by electronic means, involving use of a computer, mobile phone tablet, etc. to provide learning materials.
Microlearning – deals with relatively small learning units and short-term learning activities. More frequently, the term is used in the domain of eLearning and related fields in the sense of a new paradigmatic perspective on learning processes in mediated environments.
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